Businesses use various strategies and tools to create awareness of their brands and boost visibility. One such tool for brand promotion is custom metal keyrings. These are powerful branding tools that have the power to leave long-lasting impressions on the customers.
Custom metal keyrings are extremely effective because they combine practicality and brand visibility given that the users carry them around everywhere that they go. Thus, they are ideal corporate gifts and promo items.
Are you looking to use custom metal keyrings to promote your brand? Below are some steps you need to follow to procure the best possible keyrings:
Understand your purpose and target audience
It is imperative to determine the purpose that you intend the custom metal keyrings to fulfil before you embark on designing them. You may be aiming to create keyrings for retail sales, promotional freebies, or even employee gifts.
When you identify your target audience, you will know the materials, design and branding elements to use. For instance, if you want to promote a high-end brand, you should consider going for metal keyrings with a sleek, premium finish. On the other hand, if your target audience is the younger population, you may go for unique shapes and vibrant colours.
Pick the right metal and finish
The look and durability of your custom metal keyrings will depend a great deal on the metal you choose to make them from. Some of the popular metals you can consider include:
· Brass – has a vintage and sophisticated appeal
· Aluminium –lightweight and affordable
· Stainless steel – besides being durable, it’s rust-resistant and brings out a modern aesthetic
You can contact Rocket Badge to design and make amazing custom metal keyrings for your brand. And, for the finish, you choose from several options including matte, polished, antique and brushed finishes. You can also consider electroplating with chrome, silver or gold which makes the keyrings more appealing and improves their longevity.
Choose the perfect shape and size.
It is crucial to note that the size and shape of your custom metal keyrings ought to reflect your brand identity. When choosing a shape, you can go for classic round or rectangular ones if you’re looking to engrave logos and text. You may also opt for custom cutouts that align with your product silhouette or be shaped to be like your logo. Also, you can consider functional designs like USB drives, multi-tools or bottle openers which make your keyring more functional and valuable.
You must also be careful about the size of your keyring, as it matters a big deal. Custom metal keyrings that are too bulky may discourage recipients from carrying them while small ones may not showcase your brand effectively. For most designs, a standard size of 1.5 to 2 inches is perfect.
Include your branding elements
Remember, the critical thing about your metal ring is the representation it gives of your brand. Some branding elements to have in mind are:
· Logo placement – make sure it is clearly visible and well-balanced or proportional
· Typography – where you include slogans or brand messages, use a readable font
· Colour accents – consider adding to the keyring’s visual appeal by using laser engraving, printing or enamel filing.
Conclusion
With all the above done, ensure you also choose the right attachment for your keyrings to make them more functional and usable. You can use such attachments as carabiner clips, split rings or swivel clasps. Also, include proper packages like gift boxes and branded pouches to boost the perceived value and image of your gift and brand.
With careful planning and being keen on details, you can design the perfect custom metal keyrings that boost brands’ visibility and awareness.
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